The page opens. A delicious piece of Trident LayersTM appears on the screen.
Unlike other gums, Trident LayersTM has three layers of flavor: Strawberry, Citrus and Strawberry. Suddenly each layer of gum separates and rotates 360 degrees. After every angle of the gum has been seen, the layers come back together to reform the piece.
Just as the piece of Trident LayersTM comes back together, each layer transforms into its real fruit flavor. The fruit is a strawberry with a slice of grapefruit in the middle. The pieces of fruit transform back to the piece of gum and call to action to "rollover to reveal the real fruit flavor" appears under the piece of gum so that the users can see the animation again.