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THEY SAY STRENGTH COMES FROM WITHIN.
BUT CHEWING THIS TAKES THINGS TO A WHOLE NEW LEVEL.

Introducing Trident Xtra Care™

Chewing gum has never strengthened teeth like this before. With Recaldent®, a unique form of calcium derived from milk, Trident Xtra Care™ can help actively strengthen and rebuild teeth. This is one gum you may want to consider keeping in your gym bag.

Available in Cool Mint® and Peppermint.

Trident Xtra Care™ works for you. Here's how:

After eating, plaque acids can wreak havoc on tooth enamel. And that can spell trouble with a capital C-A-V-I-T-Y.

When you chew Trident Xtra Care™, the patented ingredient Recaldent®, is absorbed right into the tooth, strengthening areas attacked by plaque acids. The result is tooth enamel that is harder and less vulnerable to future damage.

Know any other sugar-free gum that can stand up for your teeth in this way? We didn't think so.

Just what in tarnation is demineralization?

It sounds scary. But the consequences don't have to be.

Simply put, demineralization is the loss of minerals from tooth enamel as a result of dissolution by plaque acids. Plaque acids are at their highest after eating and drinking.

If demineralization occurs without enough counteraction or remineralization, weakening can occur, eventually resulting in tooth decay. And we all know what that can mean.

Commercial Transcript

VO: (over the time-lapse) Your teeth are a living part of your body.

VO: And over time, the enamel begins to weaken from the inside.

VO: (over reverse time-lapse) But now you can help rebuild your teeth. New Trident Xtra Care. The only gum with Recaldent, a unique form of calcium that penetrates into and strengthens tooth enamel.

SUPER: Showing the results of Recaldent with regular chewing of Trident XtraCare

VO: Trident Xtra Care. Chew Strong.

VISUAL: Trident Xtra Care Pack

SUPER: Chew Strong