News & Promos
Passionberry Twist™
Passion fruit met raspberry. Raspberry was already totally BFF with blackberry. Then a touch of mint got involved and they all really hit it off. You'll want to be invited to the party after you try our newest flavor.
Citrus Blackberry
Release a sweet blend of citrus and blackberry when you chomp into our newest flavor of Trident Splash gum. This flavor is sure to refresh.
Cool Colada® Bottles
Like a cookie jar for adults. Flip open the top and inside find 60 pieces of your favorite Cool Colada gum that also, it just so happens, whitens your teeth. Yeah, cookies don't do that.
Trident Multipack
You like to roll with lots of gum but you don't enjoy that gum rolling out of its packaging. We feel you. Trident Multipacks now come with 3 E-Z Close Packs® of gum. That's 35% more gum than prior Trident Multipacks and in more convenient packaging. Do you feel us?
Launch of Trident Xtra Care™
Chew Trident Xtra Care gum and rebuild and strengthen your teeth at the same time. It's pretty much the best news ever.
There's Strength in a Smile.
It's contagious. But not in an "Icky, now I have a cough" kind of way. In a, "Oh my gosh, you were so nice and now I want to be too" kind of way.